About Us
Our Approach
We begin by fully understanding each client's growth goals, budget, resource constraints, and their current revenue growth concerns. The best way to approach this as a first step is our salesQB™ Sales Best Practices Assessment™. Invest 60 - 90 minutes with us, and we will provide a detailed report (90 - 130 pages) back to you, which can be used as a roadmap for improving your sales process. We help you identify the low-hanging fruit for rapid ROI and can also assist with the implementation of any identified improvements if needed. This approach allows clients to successfully tackle sales process improvements as a series of "mini-projects" as their budget and company bandwidth allow.
Our Background
Michael Anderson, founder of Speed2Revenue, brings over 30 years of Sales Management expertise with a unique focus on small to mid-sized businesses (SMBs). Having worked extensively for startups and financially struggling SMBs, Michael deeply understands the challenges these businesses face, including limited resources, tight budgets, and the need for scalable, cost-effective solutions.
With a proven track record of driving multi-million-dollar growth across industries such as SaaS, healthcare, financial services, and manufacturing, Michael's tailored approach empowers SMBs to achieve sustainable success and overcome the barriers to growth. His expertise makes him a trusted partner for businesses seeking to accelerate revenue and maximize their potential.
Growth Accomplishments
Michael Anderson
Fractional VP of Sales | Growth Strategist | SMB Sales Automation Expert
Founder/CEO Speed2Revenue, LLC
o Fractional VP Sales/CRO/Sales Leader
o Providing decades of experience for SMBs and start-ups
o Services offered on a fractional basis which allows SMBs to address needs on a budget-friendly basis at a fraction of a permanent full time hire.
Previous Roles:
Vice President of Sales & Marketing, Covalence Consulting Inc.
o Grew company revenue from $1.5M to over $8M.
o Expanded partner network significantly, utilizing advanced AI-driven sales tools (Apollo.io, Bombora intent data).
o Enhanced recurring revenue streams through strategic negotiations.
VP of Sales, WorkForce Software LLC
o Increased revenue from $13M to ~$120M.
o Played a pivotal role in a $400M private equity acquisition.
o Boosted SaaS revenue and substantially raised average deal sizes.
Sales Leadership, Red Prairie Corporation & Workbrain, Inc.
o Exceeded quotas consistently.
o Secured major enterprise contracts.
o Multiple President’s Club honors recipient.
Expertise & Skills:
· Development and implementation of repeatable sales processes.
· Maximizing ROI through advanced CRM and sales automation technologies.
· Proficient in sales methodologies: Solution Selling, MEDDICC, Challenger Sales.
Thought Leadership:
· Regularly speaks on sales strategy alignment with business objectives.
· Advocates for AI and automation as tools for significant business growth.
Education & Professional Affiliations:
· Bachelor of Science, Business Administration (Finance, Marketing, Management), East Carolina University, Greenville, NC.
Why I started Speed2Revenue
At Speed2Revenue, our story began with my passion for working for and growing young companies. Over my sales career, I worked for 7 different companies. All but one was a start-up, and most were looking for their first customers, so there was no "book of business". There was a lot of "roll up your sleeves", no glory grunt work to be done. I started Speed2Revenue to deliver tips, tricks, shortcuts, and 30 years of award-winning B2B sales management experience to start-ups and SMB's that have a passion for growth.